Search Engine Optimization is an ongoing battle for most businesses. For small businesses, the challenge is even bigger. How to you get your website to show up in local search results amidst hundreds of large corporations? That’s the goal of the new Google Pigeon update – leveraging the playing field so smaller businesses get a boost in local searches.
In order for your business to take advantage of the new updates, here are three key things to do.
1. Be sure to claim all of your business listings. This includes your Google listing, Bing listing, social media profiles, Google Maps, and anywhere else you may see your business information show up online.
2. Focus on Local. In any content that is a business identifier, be sure to include a region or city. Use this in your H1 tags, title tags, al tags, image tags and page or post content.
3. Broken links and and low quality links should be found and fixed or removed. Any link from a business directory, social media profile or index listing is a backlink.
Get a jump start by updating this information as quickly as you can. It’s a great opportunity for search placement for businesses willing to take the time to update their local information.